How we make change

Amy's Foundation is committed to being the leading voice in cycling-related road safety. We achieve this by:

• Representing Amy's Foundation at key advisory groups, forums, and transport policy discussions.
• Engaging proactively with media, responding promptly to cycling incidents, and contributing regular commentary.
• Collaborating with leading research institutions to generate robust, actionable insights on road safety.

Amy's Foundation actively influences policy and advocates for the safety of cyclists by:

• Driving nationwide adoption and consistent enforcement of the "A Metre Matters" minimum passing distance legislation.
• Advocating for mandatory vehicle safety features, including vehicle-to-cyclist lane support, anti-dooring technology, and enhanced vulnerable road user testing.
• Promoting infrastructure improvements like mandatory rear red lights and superior bike lane standards across Australia.

We underpin our advocacy with rigorous research, including:

• Comprehensive analysis of cycling-related fatalities and injuries.
• Qualitative studies involving emergency responders, cyclists, and motorists to understand underlying causes of road trauma.
• Research initiatives focusing on visibility, safety gear effectiveness, and the role of infrastructure in accident prevention.

Amy's Foundation creates impactful campaigns designed to inspire behavioural change. We leverage emotional storytelling, compelling statistics, and proactive messaging to:

• Humanise the consequences of road accidents and inspire collective action.
• Highlight critical cycling safety data to emphasise urgency and foster support for safer road conditions.
• Encourage cyclists to set positive examples, improving public perceptions and interactions among road users.

Our community initiatives include:

• Amy's Gran Fondo: A flagship cycling event that celebrates cycling culture and promotes road safety awareness.
• Share the Road Tour (STRT): A three-day cycling event merging advocacy, community engagement, and fundraising.
• Educational and community outreach embedded in our event experiences.

Collaboration is essential to our mission. Amy's Foundation partners with:

• Policymakers, government bodies, law enforcement, and industry leaders to drive policy and infrastructure advancements.
• Media organisations and corporate sponsors to enhance visibility, increase community engagement, and secure vital funding.
• Innovators and educational institutions to develop and test cutting-edge cycling safety technologies and apparel.

We maintain transparency and accountability through:

• Rigorous monthly and annual financial reporting.
• Diverse and sustainable funding sources, including major events, corporate sponsorships, donations, and merchandise sales.
• Efficient operations supported by dedicated volunteers and pro bono expert contributions.